Whether people like it or not, the WNBA is changing the game for women’s sports — and DraftKings is changing with it.
In the lead-up to WNBA Draft Day, DraftKings will rebrand as DraftQueens to focus on and emphasize the power of women’s sports in the rise of the WNBA. This rebrand finally gives the world of women’s sports the credit it deserves by letting the shine of the WNBA put haters to shame.
THE CROWN IS HERS
From a new logo to rebranding existing socials, the DraftQueens takeover leaves no remnant of DraftKings in sight.
WANDA WANTS THE W
Wanda Sykes is replacing Kevin Hart as our new spokeswoman.
She’s kicking things off with a TikTok series that puts her courtside, making bets with fans on the Draft Queens app during WNBA games.
LAUNCH PARTY
DraftQueens celebrates the rebrand by throwing the official WNBA Draft Day watch party in Boston. Hosted by new spokeswoman Wanda Sykes, fans can enjoy a night full of laughs, food, and drinks while watching each pick unfold in style.
BET ON US BOYCOTT
We bet that many people won’t be on board with the rebrand. So, we’re launching DraftQueens with one big bet: what percentage of our user base are we losing in response to our rebrand?
The winners of the bet win their earnings and DraftQueens matches it.
HATE THE PLAYER FUND THE GAME
The WNBA has nothing to gain from hate comments. Until now. For each hate comment the WNBA gets on their socials, DraftQueens will donate to the Jr. WNBA.
GAME OF Q.U.E.E.N.
Caitlin Clark and Angel Reese are taking the low stakes game of H.O.R.S.E and turning it into Q.U.E.E.N: a high-stakes, must-watch trick shot competition fueled by their heated rivalry.
Catch Q.U.E.E.N streaming live on TWITCH and place bets on DraftQueens to get in on the action.
Pickups Against Put Downs
Haters say that nobody turns out for WNBA games, despite record-breaking viewership and attendance that beg to differ.
That’s why DraftQueens is hosting pickup games in major cities — dropping the times and locations day-of on DraftQueens socials.
WE CROWN HER
DraftQueens partners with Swarovski to create the official DraftQueens Crown trophy. At the end of the WNBA season, fans vote to crown the player they believe inspired, led, and uplifted women’s sports the most all season long.
CW: DEMI APOSTOLAKOS
AD: NATHAN KRAVITZ