Some of the most memorable movie moments come from quiet background details.
For years, UrbanStems’ bouquets have added magic to unforgettable movie moments.
Now, they step into the spotlight themselves.
FLORAL FEATURE
On the UrbanStems website, customers browse bouquets by film, choosing arrangements inspired by iconic characters and moments instead of traditional floral categories. This feature gives movie lovers a new way to engage with the stories they love, transforming films into meaningful, giftable experiences that feel personal, collectible, and emotionally resonant. By reframing flowers as a form of fandom, UrbanStems lets cinema live on beyond the final scene.
Bringing the magic of the movies to your home, UrbanStems invites you to shop flowers inspired by award-winning films. Each bouquet arrives in a delivery box featuring a perforated Polaroid keepsake with the character’s signature.
PETALS IN MOTION
Taking center stage this year, flowers hit the red carpet.
In collaboration with Vogue and top designers, UrbanStems debuts Floral Couture, a custom gown worn by, Rachel Sennott, illuminated with projections inspired by UrbanStems bouquets and the blooms that bring beauty to film.
FLOWERS IN FOCUS
At the academy awards, to spotlight how flowers so often steal the show, Rachel’s team will hand out corsages to every star on the red carpet, showing just how much blooms have to offer.
FLORAL REWIND
On TikTok we challenge you to bring your favorite floral movie moment back to life. UrbanStems will showcase the most creative recreations on their socials.
BOUQUET BUCKET
UrbanStems introduces the Bouquet Bucket, a limited-edition double-glass popcorn bucket filled with real flowers and a subtle floral fragrance. Available for one week only at select AMC theaters during Academy Award–winning film screenings, it gives flowers their moment in the spotlight.
CW: TORI BEAVER
AD: NATHAN KRAVITZ