Spirit Halloween resurrects every year, haunting the spaces of Retailers Past. But what about the stores you wish would come back? Instead of just occupying their old stomping grounds, we’re hosting Blockbuster and Toys R Us pop-ups in Spirits everywhere, because nostalgia never truly lets anything die.
BLOCKBUSTER AND TOYS R US HAVE RISEN
We’re installing Blockbuster and Toys R Us pop ups within Spirit Halloweens across the country.
SCARY GOOD SCARY GOODS
Blockbuster is exclusively carrying horror movies. We’re also introducing a line of niche costumes inspired by people’s favorite scary flicks.
Toys R Us is introducing a line of spooky versions of classic toys.
THE LAUNCH
Headstones are popping up all over Los Angeles. There’s a date, time, and location on the headstone inviting people to a spooky soiree on September 30th to ring in the season.
SPIRIT CEMETARY
The invites will lead people to the Spirit Cemetery, a plot near the Hollywood Forever Cemetery in LA that we’ve taken over to honor the most important parts of our culture.
We’re bringing back Blockbuster and Toys R Us’ Instagram accounts!
In honor of Blockbusters return, we’re running a Tik Tok contest. Create the best shot-for-shot parodies of horror movies using supplies around your house.
Our ads are inspired by horror movies and they’re haunting major cities.
CW: MACKENZIE WILSON
AD: NATHAN KRAVITZ