SPIRIT HALLOWEEN
BACK FROM THE DEAD
INSIGHT: Spirit Halloween resurrects every year, haunting the spaces of Retailers Past. But what about the stores you wish would come back?
IDEA: Instead of just occupying their old stomping grounds, we’re hosting Blockbuster and Toys R Us pop-ups in Spirits everywhere, because nostalgia never truly lets anything die.
BLOCKBUSTER AND TOYS R US HAVE RISEN
We’re installing Blockbuster and Toys R Us pop-ups within Spirit Halloweens across the country.
SCARY GOOD SCARY GOODS
Blockbuster is exclusively carrying horror movies. We’re also introducing a line of niche costumes inspired by people’s favorite scary flicks.
Toys R Us is introducing a line of spooky versions of classic toys.
THE LAUNCH
Headstones are popping up all over Los Angeles. There’s a date, time, and location on the headstone inviting people to a spooky soiree on September 30th to ring in the season.
SPIRIT CEMETARY
The invites will lead people to the Spirit Cemetery, a plot near the Hollywood Forever Cemetery in LA that we’ve taken over to honor the most important parts of our culture.
We’re bringing back Blockbuster and Toys R Us’ Instagram accounts!
In honor of Blockbusters return, we’re running a Tik Tok contest. Create the best shot-for-shot parodies of horror movies using supplies around your house.
OOH
Our ads are inspired by horror movies and they’re haunting major cities.
AD: NATHAN KRAVITZ
NATHANKRAVITZ95@GMAIL.COM