Increased tariffs and rising inflation are making everyday purchases harder for the U.S. consumer, even from notoriously inexpensive retailers like IKEA. So they're aiming to ease that burden with a new & sustainable "inflation-proof" collection: a line of classic IKEA pieces completely reimagined from 100% recycled materials & discarded furniture.
Zero Waste Buy-Back Initiative
The Inflation-Proof collection invites customers to bring in used, unloved and outworn IKEA pieces to any participating store, regardless of condition in exchange for credit toward future purchases.
Donated pieces will go towards the continued production of Inflation-Proof collection, creating re-imagined classics from the very materials that helped bring them back.
Nothing wasted, everything reborn.
ALL BLOWN UP
To promote the new collection in a BIG way, IKEA places Inflation-Proof pieces of extreme proportions around New York City.
INFLATION STATION
To celebrate the opening of its SoHo store location, IKEA will install a limited Inflation Station pop-up. This ‘soft goods’ market will feature everyday items made exclusively from this collection’s recycled material.
INFLATED FILTER
IKEA releases an AR filter on Instagram to inflate everyday objects.
Users can submit their funniest, most stylish or over-the-top creations for a chance to be made into a real-life IKEA original.
CW: DEAN SPELL
AD: NATHAN KRAVITZ