The hard seltzer market is weak, played out, basic, boring & conformist.
We’re here to prove that hard soda goes harder than seltzer every flippin’ time.
HARD DEW X POST MALONE
Post Malone has always gone hard, and his transition into country won’t change that.
So for next year’s Stagecoach festival, we’ll be hosting the Hard Mountain Barn– a good old-fashioned hoedown complete with Hard Dew trough and mechanical bull all under one roof.
THE HARDEST SOFT ROCK AROUND
Then, to prove that anything can go harder when Hard Dew gets involved- we’ll release a special-pressed vinyl collection of yacht rock classics all covered by punk bands. Dad rock rocks harder with Dew.
DEW IT THE HARD WAY CHALLENGE
Drinking out of cans is easy- what’s the HARDest thing you can drink out of? Post yourself drinking Hard Dew from the most ridiculous vessel you can find and Hard Dew will send you some seriously hard merch.
HARDER MERCH
In collaboration with Crocs, the first and only shoe designed to be sipped from- leak-proof, rubberized and perfect for shoeys.
We’re also dropping a real “Hard” hat, finely crafted to make your nights (or days) go that much harder.
OUR SOCIALS GO HARDER
On socials, we’ll do a full Hard takeover feat. Canny, our Hard Dew mascot. Every day we’ll post Canny doing extreme, impossible and increasingly harder challenges to prove soda goes harder than seltzer would ever dare.
HARD DEW DROPS
And to poke a little fun at the competition, we’ll come out with a limited release of Hard Dew drops to inject a little extra hard flavor into the other guys’ boring cans.
IN STORES
To prove how weak other seltzers are by comparison, we’re taking over bottle shops and beer aisles across the country with some seriously Hard displays.
Buy a case of Hard Dew and wrestle your way into winning merch or more Hard Dew.
AD: NATHAN KRAVITZ
CW: DEAN SPELL MATT CW: GLENN-CIRILLO